The “Don’t Be That Guy” campaign is a public service rape prevention campaign launched in Edmonton in 2010, and adopted by other cities in Canada, which took the radical step of aiming its message, not at potential rape victims, but at potential rapists. It took the radical step of educating potential rapists about what rape actually is. It recognized the role that alcohol commonly plays in rape — and it educates potential rapists that having sex with someone who doesn’t consent, or who is too drunk to consent, or who is passed out and therefore unable to consent, is rape.
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And the campaign has been so successful, the number of reported sexual assaults in Vancouver fell by 10 per cent.
We need that campaign here.
When that many men don’t even understand what constitutes rape, there IS a problem. Good on you, Canada.
Rape Prevention Aimed At Rapists Does Work: The “Don’t Be That Guy” Campaign