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For “ignore Sherlock” – The twitter reaction to Ben Elton Live on Planet Earth ended the series after 3 disastrously received episodes. Social media absolutely can make or break a show.

For “ignore Sherlock” – The twitter reaction to Ben Elton Live on Planet Earth ended the series after 3 disastrously received episodes. Social media absolutely can make or break a show.

By prettyarbitrary September 29, 2013

Yep, absolutely. The Nielson ratings this past year reworked their algorithms to factor in social media, and a number of studios and networks have been including it for some time.

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